Of a book that helps business sellers maximise their exit value
Build to Retire
[Your Name]
As a buyer of businesses, nothing will elevate you into a position of authority and enable you to secure more acquisitions more effectively than being the author of a book written exclusively to help owners to prepare themselves and their business to sell or prepare the business to operate without them.
Nothing comes close to leveraging your reputation than being an author of a book that shows the reader how to maximize the value of the business on an exit.
We will grant you the license to become a co-author and amend our book, Build to Retire. Build to Retire took in excess of 1,000 hours to write, and its content has been honed from 3 decades of experience. In your sector, there are probably hundreds of 'traditional business buyers' approaching the same businesses as you. Being the author of a book that helps sellers should elevate you above the crowd and dramatically increase the number of meetings resulting in acquisitions.
Just picture this: You are a 67-year-old business owner, and you appear on hundreds of databases, resulting in being pestered by hundreds of business buyers who ask you to sell your precious business to them, a stranger. It's annoying, and you become numb to the constant letters. Then you come along...... sending them your own version of Build to Retire, a book that genuinely helps them prepare their business for sale. Helping them should give the impression of you being a 'trusted advisor' and not just a private equity vulture. And this is a powerful message. Who do you think receives the call? The pesky letter and email writers, demanding that he sell his business to them, or do they call you, offering to help him and sending them a free book, with a handwritten note inside? That's why, instead of sending 1,000 letters per month, we probably only need to send fewer than 20- 50 books for a similar result. Acquiring equity in 20 businesses should probably only require sending out 1,000-2,000 books.
Better still, being the author of your own version of Build to Retire should ensure you overcome part of the emotional trauma of a business owner selling their 'baby' because they should see you as someone who will look after their business and their team. You should be seen as a giver and not just a taker, and that should have a dramatic effect on people's opinion of you from the get-go.
Being an author should give you compelling levels of authority, respect and credibility, and if your prospects read a book you wrote and it resonates with them, the deal should be almost done, before you even arrive for the meeting. Once they have read your book, the business seller should often make up their mind to work with you over anyone else, even if they only read up to page 20! How else can you gain this level of traction, authority and build in 'know, like and trust'?
Our book took 12 solid weeks to write, working exclusively on it 8 to 12 hours per day. This included extensive research in addition to the actual writing and hundreds of hours of editing. The good news for you is that in as little as 10 hours of your time, you can become the co-author of your own version of Build to Retire.
You need to add your Bio and amend the basics of the book to fit your niche and your style. We will then edit the book, design the front cover, and publish it all at a tiny fraction of the cost of starting from a blank piece of paper. As a Partner of ours, we give you a license to amend the book to fit you and your market.
Ready to Become the Author?
Take the first step toward unparalleled authority and trust in your market.
Video coming soon